About Reframe It

Mads Lillelund

Mads Lillelund is the President & CEO of Bluesocket a company offering Wireless Local Area Network (WLAN) solutions. Bluesocket's products are deployed in enterprises, city wide networks, schools, hospitals and stadiums. With new services such as Location Based Services (LBS), advertising apps can be written for any mobile device enabled with WiFi i.e. Blackberrys, iPhones etc. Business apps and consumer apps with or without advertising can now be served up in any area that has WiFi coverage opening up a multitude of new media opportunities.

Previously, Mr. Lillelund was President & CEO of manufacturer Carlo Gavazzi Computing Solutions (CGCS). Mr. Lillelund managed the CGCS businesses of electronic packaging and embedding computing; Aurora Technologies; and Channel Access where he restructured the operations to achieve profitability. From 2001 to 2003, he served as Executive Vice President of Worldwide Sales and Services at Enterasys Networks, where he was responsible for generating over $400M in annual revenue primarily through distributors and resellers.

From 1991 to 2001, Mr. Lillelund held several key positions at Lucent Technologies and AT&T in Belgium, Ireland and the United States. In the early years, he successfully opened the Russian and Eastern European markets while later becoming the Managing Director and Regional Vice President of Europe, Middle East & Africa (EMEA) for Lucent Technologies' Global Commercial Markets. As Managing Director he established the headquarters in Dublin, Ireland where he was responsible for Sales, Marketing and Operations in 22 countries generating revenues in excess of $300M. Prior to leaving Lucent Technologies, he was Vice President of New Media for Lucent Technologies Service Provider Network (SPN) Business. Mr. Lillelund was responsible for the team that developed and implemented the end-to-end global strategy and solutions for the New Media sector. His group was charged with leveraging Lucent's strengths in building and managing the network infrastructure required to create, manage and distribute digital content.

Mr. Lillelund holds a BBA Degree from Baylor University and an MBA Degree from the American Graduate School of International Management (Thunderbird).